Add Row

Add Element

update

Wheels and Beyond Car Magazine

update

Add Element

Home
Categories
- cars
- news
- accessories
- driving
- reviews
- travel
- CarTech
- trends
- Vans
- Editorial
- Maintenance
Home Page

August 30.2025

2 Minutes Read

Brindley Group Partners with Genesis: What This Means for Birmingham

Sleek luxury sedan in urban setting, tied to Brindley Group Genesis partnership.

Brindley Group Expands Automotive Offerings in Birmingham

Exciting developments are underway in Birmingham as the Brindley Group announces it will represent the Genesis brand starting in September. Located within the Hyundai dealership in Cannock, Brindley will now offer customers access to Genesis vehicles.

A Commitment to Excellence

Che Watson, Group Chairman of the Brindley Group, expresses enthusiasm about this partnership, indicating a shared commitment to delivering exceptional customer experiences. Watson stated, "We are delighted to be working with Genesis to provide the Birmingham area with access to the brand and look forward to showcasing their lineup of premium cars to both new and existing customers." This collaboration aims to ensure that the unique offerings of Genesis, known for their combination of luxury and technological innovation, reach a broader audience.

Genesis Expands Its Electric Vehicle Line-Up

Having initially launched five petrol and diesel vehicles in 2021, Genesis is now honing in on its electric future. The introduction of three all-electric models—the GV60, Electrified GV70, and Electrified G80—underscores its commitment to sustainability. Jonny Miller, Brand Director at Genesis Motor UK, emphasizes the significance of Brindley in this venture, noting, "This move solidifies our brand position and brings us closer to our customer base in Birmingham." With its distinctively Korean hospitality approach, Genesis aims to offer a buying experience unlike any other in the automotive industry.

What It Means for Birmingham's Automotive Landscape

This partnership signals not just a new chapter for the Brindley Group, but a notable shift in Birmingham's automotive landscape towards embracing electric mobility. Customers can expect a dedicated space for test drives, sales, and service operations, enhancing convenience and access.

The Future of Genesis in Birmingham

The collaborative efforts between Brindley and Genesis offer a glimpse into the evolving world of automotive sales, as traditional dealerships adapt their offerings to meet consumer demand for electric and sustainable vehicles.

news

1 Views

0 Comments

Write A Comment

Related Posts All Posts

09.13.2025

IMI Restructures Leadership: What Rose Butterworth's Appointment Means for the Automotive Industry

Update IMI's New Chapter: Leadership Changes to Drive GrowthThe Institute of the Motor Industry (IMI) has embarked on a transformative journey with the recent restructuring of its management team, marking a significant moment for the organization and the automotive sector at large. The new appointment of Rose Butterworth as Chief Financial Officer is emblematic of this change, bringing over 25 years of operational and leadership experience in the industry.But why does this matter? As IMI aims to strengthen its influence and adapt to the rapidly evolving automotive landscape, Butterworth’s rich background, particularly her decade-long tenure at Volkswagen Group UK, is expected to play a crucial role in navigating these shifts. During her appointment, she expressed her excitement, saying, “I feel privileged to be joining the IMI at this time of great change.”Leadership Experience: A Driving Force for IMIAlongside Butterworth, Nick Connor's appointment as CEO in July serves to underscore IMI’s commitment to harnessing seasoned leadership. Connor's extensive background, including being the former Global CEO of Polestar, brings invaluable expertise that supports the IMI’s goal of thriving amid challenges such as the rise of electric vehicles and the integration of new technologies.The Importance of Diversity on the BoardThe restructuring extends to the board as well, now bolstered by 13 non-executive directors, including notable figures like George Ashford, the former CEO of Inchcape UK, and Adrian Dally from the Finance & Leasing Association. Their diverse perspectives will aid IMI in projecting forward-thinking strategies and solutions in the fast-paced automotive environment. As Connor noted, the mix of backgrounds among board members enables the organization to meet the “requirements of a fast-changing automotive landscape.”Future-Proofing the Automotive SectorAs IMI fully positions itself for future challenges, it highlights a growing trend within the automotive industry: the need for innovation and adaptability. With rising disruptions, such as AI and electric vehicle adoption, organizations that are quick to restructure and adapt will undeniably set themselves apart. The IMI’s proactive steps illustrate a commitment not just to its members but to the entire ecosystem of the vehicle market.This restructuring at IMI sends a clear signal about the direction and priorities of the institution, aiming to foster growth and resilience in a constantly evolving industry. Expect to see how the new leadership roles will shape the future of automotive training, development, and standards as they work to ensure that IMI remains a pivotal player in driving industry excellence.

09.13.2025

Jaguar Land Rover's Cyber Attack: Data Breach and Its Implications

Update Jaguar Land Rover Faces Cyber Attack Fallout In a recent update, Jaguar Land Rover (JLR) has admitted that hackers may have compromised sensitive data in a cyber attack that disrupted operations across its production plants. This incident has not only stalled car manufacturing but has also affected dealership operations both in the UK and internationally. JLR has confirmed that they are aware of the breach and are taking steps to notify impacted individuals as well as relevant authorities, including the Information Commissioner’s Office. Understanding the Implications of Data Breaches The consequences of data breaches extend beyond immediate disruption. When companies like JLR face attacks, it raises significant concerns regarding customer privacy and security. In today’s digital age, consumers are increasingly aware of the need to protect their personal information. Trust in automotive brands can be greatly affected, and companies must work diligently to restore this trust through transparency and robust cybersecurity measures. The Role of Cybersecurity in Automotive Manufacturing As automotive technology evolves, manufacturers are becoming prime targets for cyber threats. This incident at JLR serves as a reminder of the vulnerabilities within modern automotive systems and the importance of partnering with cybersecurity experts. In response to the attack, JLR has engaged third-party specialists to investigate and rectify the issue. This proactive approach is crucial for maintaining safe and secure operations as well as protecting customer data. Future Directions and Resilience in the Auto Industry While the immediate focus for JLR remains on addressing the current crisis, this event highlights the necessity for the entire automotive sector to strengthen their cybersecurity frameworks. As vehicles become smarter and more interconnected, the demand for stringent cybersecurity protocols is expected to increase. Companies must prioritize investments in technology and training to not only prevent such incidents but also to prepare for future challenges in the landscape of automotive cybersecurity. This cyber attack not only poses operational challenges for JLR but also serves as a wake-up call for the entire automotive industry. As we become more reliant on technology, safeguarding our data and systems must be a top priority for manufacturers and consumers alike.

09.13.2025

Discover How Drive Bristol North Sponsors the Thriving Ice Hockey Scene

Update Drive Bristol North Backs Local Sports Drive Motor Retail's Bristol North site has taken a significant step in enriching the community by becoming the main shirt sponsor for the Bristol Pitbulls ice hockey team. This partnership, set to last for two years, exemplifies the firm’s commitment to supporting local sports and fostering community spirit. Chris Linham, the Branch Manager, emphasized the excitement surrounding ice hockey in the region, stating, "As a business deeply rooted in the Bristol community, we’re excited to show our support and sponsor the Pitbulls." This sponsorship not only showcases the Drive brand but also plays a crucial role in enhancing the visibility of the Bristol Pitbulls, which have become a staple of local sports since their founding in 2009. Historical Impact of Local Sponsorships in Bristol Bristol has a rich tradition of valuing local sports, as evidenced by initiatives like this sponsorship. The Pitbulls were established to fill the gap left by the absence of a senior ice hockey team in the city since 1993. Drive Bristol North's involvement marks another chapter in the continuous development of local athletics, promoting community engagement while fostering a loyal fan base that enjoys vibrant weekend games from September through April. Connecting Community and Business Beyond just a sponsorship, this collaboration serves as a bridge between local businesses and community passion. By participating in this partnership, Drive Bristol North not only enhances its brand visibility but also shows its commitment to community values. Just as Drive has been an active supporter of other local teams, like the Bristol Flyers basketball team, its investment in the Pitbulls furthers its dedication to nurturing sports in Bristol. Future Directions of Local Sports Sponsorship The growth of local teams such as the Bristol Pitbulls can create lasting relationships between fans and sponsors, encouraging further investments in the community. As local businesses like Drive Bristol North continue to engage with regional sports, we can expect to see enhanced support for not only the teams but also for broader community events that benefit everyone. This positive cycle of sponsorship and community engagement will sustain and grow sports culture in Bristol. Your Role in Supporting Local Sports As fans and community members, supporting local teams involves more than just attending games; it’s about fostering community spirit through engagement and loyalty. By cheering on teams like the Bristol Pitbulls, you contribute to a thriving sports culture that uplifts all members of the community. If you haven't yet, consider joining the excitement at the next game and supporting local businesses that contribute to these beloved teams.

Brindley Group Partners with Genesis: What This Means for Birmingham

Brindley Group Expands Automotive Offerings in Birmingham

A Commitment to Excellence

Genesis Expands Its Electric Vehicle Line-Up

What It Means for Birmingham's Automotive Landscape

The Future of Genesis in Birmingham

Terms of Service

Privacy Policy

Core Modal Title