Chery Cars to Make Waves in Dundee: A New Automotive Revolution

Chery’s Bold New Step in Dundee

In a significant move, Eastern Western Motor Group has announced that it will become the representative for the Chinese automotive brand, Chery, in Dundee. This exciting partnership comes as the Chery brand sets to trade from the iconic Riverside Drive alongside well-established brands such as Volkswagen, Nissan, and Mazda. With the car dealership set to open in just two weeks, anticipation is building for the introduction of this fresh contender in the UK automotive market.

What Sets Chery Apart?

The managing director of Eastern Western Motor Group, Keith Duncan, expressed a degree of caution about diving into the burgeoning Chinese car market. However, he is optimistic about Chery's potential. “We have waited to partner with a brand whose cars look great and are packed with features,” Duncan stated on LinkedIn. Highlighting the attractive 7-year warranty and competitive pricing, he emphasized the quality of Chery vehicles. The partnership aims to bring vehicles that resonate with local consumers while standing out with their affordability and warranty offerings.

Local Enthusiasm for the New Brand

Jim Brown and Katy Dunn are spearheading the Chery team at the Dundee location, aiming to capitalize on the growing interest in electric and affordable vehicles. As Chery makes its debut, it's essential to consider the increasing demand for innovation in the automotive industry, especially in the UK, where consumers are becoming more inclined to explore alternative brands that offer value without compromising quality.

This partnership between Eastern Western Motor Group and Chery is not merely about bringing a new brand to Dundee; it's about transforming the local automotive landscape, offering consumers more choices for high-quality vehicles at competitive prices. Stay tuned as this journey unfolds in the coming weeks!

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Chery Cars to Make Waves in Dundee: A New Automotive Revolution

Chery’s Bold New Step in Dundee

What Sets Chery Apart?

Local Enthusiasm for the New Brand

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