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August 22.2025

2 Minutes Read

FOW Car Supermarket and Sale Sharks Join Forces for Exciting Sponsorship

FOW Car Supermarket sponsors event with Sale Sharks at dealership.

FOW Car Supermarket Teams Up with Sale Sharks: A Game-Changer in Sponsorship

The collaboration between FOW Car Supermarket and the Sale Sharks marks a significant moment in sports sponsorship as the two entities gear up for an exciting three-year partnership. This dynamic collaboration removes the traditional boundaries in marketing, allowing fans and customers alike to benefit from innovative promotions and branding.

Elevating Sports Visibility and Brand Recognition

The FOW Car Supermarket logo will grace the sleeve of both the men's and women's new Macron kits, enhancing visibility and positioning FOW as a key player in the local community. Moreover, the transformation of the North Stand into the 'FOW Stand' is set to captivate audiences and elevate the match-day experience, commencing with the Gallagher Prem's opening fixture against Gloucester on September 25. This effective branding strategy is an exemplary case of how sports teams and local businesses can mutually benefit through thoughtfully crafted sponsorship agreements.

Shared Values and Community Support

Both FOW Car Supermarket and Sale Sharks emphasize core values centered on community, support, and family. As commercial director Luisa d’Aprano noted, "It’s so important for us to work alongside businesses that share our values." Their shared ethos not only strengthens their partnership but also resonates with local fans who appreciate businesses that actively contribute to their communities.

Exclusive Offers for Fans and Customers

One standout feature of this partnership is the exciting offer for season ticket holders. With a purchase of a car from FOW, ticket holders can enjoy a substantial £399 upgrade related to their season tickets. This move not only incentivizes local support for Sale Sharks but also boosts FOW’s customer engagement strategies.

Conclusion: A Bright Future Ahead

With a storied history and a promising future, the partnership between FOW Car Supermarket and Sale Sharks is one to watch. As both entities strive for excellence in their respective fields, they exemplify what can be achieved when businesses align their objectives. Fans can look forward to a thrilling season filled with exciting matches and promotional offers that enhance both their sporting and consumer experiences.

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FOW Car Supermarket and Sale Sharks Join Forces for Exciting Sponsorship

FOW Car Supermarket Teams Up with Sale Sharks: A Game-Changer in Sponsorship

Elevating Sports Visibility and Brand Recognition

Shared Values and Community Support

Exclusive Offers for Fans and Customers

Conclusion: A Bright Future Ahead

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