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August 28.2025

2 Minutes Read

Santander's EV Training Scheme: Essential for Future-Ready Car Dealers

Contemporary car dealership with electric cars and Santander flags.

Empowering Dealers in the Electric Vehicle Era

In a promising move to enhance the electric vehicle (EV) landscape, Santander Consumer UK has rolled out an innovative training scheme designed to equip automotive dealers with vital knowledge about EVs. This initiative comes on the heels of the government’s Electric Car Grant (ECG), which aims to boost interest in new EVs, potentially influencing the used EV market as well.

Understanding Consumer Needs: The Key to Successful Sales

Steve Franklin, the commercial director at Santander, highlights the increasing consumer inquiries surrounding both new and used EVs. He emphasizes that dealership staff must be well-prepared to address common concerns such as charging infrastructure, range anxiety, and the total cost of ownership. The online training module aims to elevate the confidence and product knowledge of sales teams, which is essential in guiding customers through the decision-making process.

Training for Tomorrow’s Car Dealerships

The online training program, which is now available through Santander's Learn on Demand platform, offers practical tools that enable dealership personnel to engage effectively with potential EV buyers. By focusing on empowering sales teams with informed dialogue, Santander aims to create a stronger connection between customers and the electric vehicles on offer.

Anticipating Market Trends

As the marketplace prepares for the September plate change, Santana anticipates a surge in consumer interest. With EVs becoming a central focus, the training initiative not only fortifies sales staff but also aligns with broader trends within the automotive industry towards electrification. As EV adoption accelerates, dealership staff prepared to offer clear insights are likely to capitalize on the shifting dynamics in the automotive retail sector.

Conclusion: A Call to Action for Dealers

To thrive in this evolving automotive landscape, dealerships must leverage the tools provided by organizations like Santander. The continued investment in training and knowledge is key to meeting increasing customer expectations and maximizing business opportunities in the rapidly growing EV market.

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Santander's EV Training Scheme: Essential for Future-Ready Car Dealers

Empowering Dealers in the Electric Vehicle Era

Understanding Consumer Needs: The Key to Successful Sales

Training for Tomorrow’s Car Dealerships

Anticipating Market Trends

Conclusion: A Call to Action for Dealers

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