
JCB Group Launches Volkswagen Lifestyle Centre in Sittingbourne
The JCB Group has made headlines this month with the debut of its new Volkswagen Luxury Camper and Vehicle Lifestyle Centre in Sittingbourne, becoming a unique destination for enthusiasts in Kent, Sussex, and Surrey. This new centre stands out as one of only 16 similar venues across the country dedicated specifically to Volkswagen’s luxury camper offerings.
Why the Volkswagen California is a Game-Changer
Robin Day, the franchise director of Volkswagen commercial vehicles at JCB Group, expressed excitement about the launch, noting that this centre will host the exclusive line of California campers—the only such seller in South East England. The California is renowned for its flexibility for both leisure adventures and everyday use, appealing to a growing market of mobile lifestyle enthusiasts. As Day puts it, “home is where you park it,” emphasizing the comfort these vehicles offer even on the road.
Adventures Await at the Sittingbourne Centre
Located within JCB Group’s existing commercial vehicle site, the Lifestyle Centre provides potential buyers with a hands-on experience to explore the features of the California camper. Interested customers can expect dedicated staff ready to assist in selecting the ideal model for their adventures. The centre aims to cater not just to sales, but to create a hub for camping and travel experiences.
The Rise of Luxury Campers
The trend of luxury camping is on the rise in the UK, as more individuals seek mobile lifestyles. According to market insights, this shift is driven by the desire for flexible travel options combined with high-quality accommodations. With the new Lifestyle Centre, JCB Group is positioning itself to meet this demand head-on.
Overall, the opening of the Volkswagen Lifestyle Centre by JCB Group is a significant step in promoting adventure travel in a comfortable, luxurious manner, appealing to customers eager to explore the great outdoors while enjoying home-like conveniences.
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