
Renault Sets a New Standard with rnlt Concept Store in Battersea
In a groundbreaking move, Renault has opened its first rnlt concept store in the UK, situated at the iconic Battersea Power Station. This modern retail space reflects the brand's commitment to innovation, showcasing not just vehicles but also a unique customer experience. More than 30 million visitors have flocked to Battersea since its reopening in 2022, making this a prime location for Renault to engage with urban dwellers and passers-by alike.
David Isherwood, Marketing Director of Renault UK, emphasized the concept store’s promise to offer an immersive experience. He described the rnlt London Battersea as a perfect embodiment of Renault’s essence – a blend of French flair, warmth, human connection, and advanced technology. “This store ramps up customer convenience and visibility, ensuring that visiting isn’t just about cars but about connecting with the Renault brand on a deeper level,” he explained.
Showcasing Electric Innovation in a Dynamic Space
Located on Electric Boulevard, the store features a vibrant display of Renault’s latest electric models, including the Renault 5, Renault 4, Megane, and Scenic. Visitors can also catch a glimpse of the eye-catching Renault 5 Turbo 3E concept car, a nod to the brand’s future in electric supercars. The innovative layout maximizes the space, presenting an engaging environment where the latest technology meets an artistic display.
More Than Just a Showroom: Experience the Renault Vinyl Bar
One of the standout features of the rnlt store is the Renault Vinyl Bar, created in partnership with Sony Music. This unique setup allows guests to enjoy their favorite hits through personal headphones, enhancing the overall sensory experience within the store. This immersive approach aims to make the visit not just about shopping but about celebrating car culture in a modern, uplifting environment.
A Collaborative Vision for the Future
Harriett Renny from Battersea Power Station Development Company expressed excitement about Renault’s place in this innovative neighborhood. She noted, “Having Renault at Battersea highlights how this iconic location is evolving with bold brands testing new concepts and store designs. It’s a perfect fit for showcasing their cutting-edge electric models.”
As consumers become increasingly aware of sustainability and innovation in the automotive sector, Renault’s rnlt concept store promises to lead the charge in redefining the car-buying experience for the urban demographic. This flagship site isn't just about showcasing cars; it embodies a lifestyle that embraces the future of mobility.
Write A Comment