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July 03.2025
2 Minutes Read

G3 Vehicle Auctions Teams Up With Enterprise Mobility for Remarketing Solutions

Businessman with van and banners in office for remarketing agreement G3 Enterprise Mobility.

G3 Vehicle Auctions Partner with Enterprise Mobility for Innovative Remarketing

In a significant move for the automotive auction sector, G3 Vehicle Auctions has announced its new remarketing agreement with Enterprise Mobility, aimed at enhancing the sale of light commercial vehicles (LCVs) across the UK. Beginning this July, G3 will facilitate both physical and online sales events, highlighting their commitment to evolving auction practices.

Sam Tomlinson, the Sales Director at G3, expressed enthusiasm for this partnership, stating, “This agreement allows us to offer vehicles for the UK’s largest rental company in our lanes.” The first of these sale events is set to debut at the G3 Castleford location on July 2, followed by an event at G3 Bedford on July 11. This initiative reflects G3's ongoing efforts to accommodate diverse needs in vehicle remarketing, showcasing an increasing number of fleet and rental companies engaging with their dynamic auction environment.

What Makes This Partnership Essential?

The joint effort is not just about selling vehicles, but about creating a 'phygital' experience—merging physical and digital auction platforms seamlessly. This approach allows bidders to participate in real-time, whether they are on-site or bidding online through the innovative G3 Buyer App.

G3 promises free online bidding fees through their app, making it more accessible for potential buyers. According to G3, this integrated auction experience can lead to higher conversion rates, particularly for LCV sales, indicating a nuanced understanding of current buyer behaviors and preferences.

Additional Highlights from Launch Events

The sale events will feature prominent LCV vendors like Dawson Group, AVIS, LKQ (Euro-Car Parts), and many others, marking it as a key moment for networking in the industry. As vehicle sales continue to rise, the strategic alignment with Enterprise Mobility could set a new standard for how vehicles are exchanged in the rental and fleet segments.

With the blend of auctioneer-led events at G3’s facilities and expanded digital capabilities, the automotive market is witnessing a progressive transformation, ensuring buyers have more avenues to acquire vehicles than ever before.

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