
The Digital Transformation of Automotive Retail
In a significant shift for the automotive industry, Hartwell Automotive Group is poised to implement the Tekion cloud-based dealer management system, which is expected to revolutionize their operational processes. With 11 dealerships across the UK representing brands like Ford and BYD, Hartwell is eager to embrace modern technology to enhance efficiency and customer satisfaction.
Unpacking Tekion's Automotive Retail Cloud
Founded in 2016 by former Tesla CIO Jay Vijayan, Tekion has quickly made a name for itself in the U.S. by delivering a customer-centric software experience. Its Automotive Retail Cloud (ARC) platform is designed to streamline various operational aspects including service, parts, accounting, and customer management. This transformation is pivotal as it promises to improve workflows, enhance data visibility, and create a more seamless experience for both the employees and customers.
Why Is This Important for Hartwell?
Mark Knapton, managing director of Hartwell, highlights that this partnership is integral to their digital strategy. The data-driven insights offered by Tekion will help Hartwell build a future-ready business focused on transparency and consistency. By integrating Tekion’s advanced tools, Hartwell aims to elevate the retail experience and ensure higher customer loyalty.
What’s Next for Hartwell?
The initial rollout of the ARC platform is expected to begin later this year. It will allow Hartwell to phase in the innovative technology, with the first dealership going live soon. This phased approach not only minimizes disruption but also enables the team to adapt and refine their processes gradually.
Long-Term Impact on Automotive Retail
This move by Hartwell could set a precedent for dealers across the UK, encouraging them to explore similar partnerships with tech companies. As the automotive landscape continues its digital evolution, investing in cutting-edge technologies like cloud-based systems will be essential for dealerships wanting to remain competitive.
With Hartwell's commitment to integrating Tekion’s platform, it seems they are not just keeping up with the times but actively shaping the future of automotive retail.
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