Berry Group Acquires Croydon Site for New BMW Bodyshop: What It Means

Aerial view of industrial estate near Berry Group BMW Bodyshop Croydon.

Berry Group's New BMW Bodyshop: A Strategic Expansion

The Berry Group recently announced its acquisition of a former Mazda site in Croydon, setting the stage for a state-of-the-art BMW bodyshop. This strategic move reflects the company's commitment to expand its footprint in South London, leveraging the booming automotive market.

Prime Location for the Future

Located at 8 Imperial Way, the 17,598 sq ft property was sold by SHW on behalf of an institutional landlord. Alex Gale, Senior Partner at SHW, noted that this property was sold with vacant possession and is well-positioned for various opportunities. The acquisition means Berry Group can better serve its fast-growing BMW franchise and take advantage of the key location, joining existing notable occupiers like Toyota, Lexus, and Mazda.

What This Means for Croydon and BMW Enthusiasts

With a focus on modern facilities and customer service, the new bodyshop will enhance Berry Group's service capabilities, which is impressive for both existing BMW owners and potential buyers. Wayne Berry, Group CEO, mentioned that this expansion aligns with their ongoing growth trajectory and reflects a broader trend in the automotive industry towards consolidating service offerings under single brands.

Impact on the Local Economy

The establishment of this facility is expected to create jobs in the area, driving economic benefits for Croydon. As automotive services expand, it may also invite further investments from other car manufacturers and dealers, fostering a vibrant automotive community.

The Berry Group's commitment to excellence and innovation in customer service at their new site will undoubtedly make a significant mark in the local automotive landscape. This acquisition signifies not just growth for Berry Group but a positive shift for car enthusiasts and the economy alike.

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