BYD's Carwow Enquiries Skyrocket After Euro 2024 Sponsorship: Insights, Trends, and Future Predictions

Modern electric SUV driving in city, BYD enquiries on Carwow soar.

BYD's Surge in Interest Following Euro 2024 Sponsorship

Since its bold entry into the European market, BYD has witnessed a remarkable surge in consumer interest. Following its extensive sponsorship of Euro 2024, the brand reported a staggering 449% increase in configurations on the Carwow platform and an astonishing 990% spike in enquiry volumes year-on-year, as detailed by Sepi Arani, MD of media & commercial at Carwow.

Understanding the Impact of Sponsorship

The strategic decision to sponsor Euro 2024 has undeniably propelled BYD's brand awareness. Initial figures showed a brand recognition increase from 28% pre-tournament to 44% post-tournament. This momentum continued, peaking at 58% in March 2025. Such exponential growth in interest underlines the power of visibility during major sports events, effectively elevating the brand within the competitive automotive landscape.

Shifting Perceptions of Chinese Automakers

Recent trends highlight a notable shift in consumer attitudes toward Chinese automotive brands. Only 24% of respondents indicated interest in considering a Chinese brand for their next vehicle in early 2023. Yet, that number has climbed to an impressive 39% in early 2025. BYD and other brands like Omoda have played a pivotal role in reshaping perceptions through high-quality offerings and strategic market positioning.

The Electric Vehicle Landscape

Interestingly, Carwow's data also reflects a broadening consumer interest in electric vehicles (EVs). In March, of the top 10 most viewed car reviews, nine were battery electric vehicles (BEVs), including top performers from BYD and Omoda. The BYD Seal and Sealion 7 led the pack, showcasing the enthusiastic reception of new EV models in today’s market.

Conclusion: The Road Ahead for BYD

As BYD continues to penetrate the European market, its growth trajectory suggests a bright future. The brand's effective marketing strategies and innovative vehicle line-up position it favorably amidst increasing competition. For consumers, this rise of BYD and similar manufacturers signals a promising evolution in the automotive sector, particularly in the realm of electric vehicles.

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