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July 11.2025
2 Minutes Read

Discover How Pinewood.AI’s Parts Trade Portal is Digitally Transforming Ordering

Using the Pinewood.AI Parts Trade Portal on a tablet with network graphics.

How Pinewood.AI is Revolutionizing Parts Ordering

Pinewood.AI has recently unveiled its innovative Parts Trade Portal, a significant technological advancement aimed at enhancing the dealer-to-trade customer ordering process. This platform represents a shift away from the traditional phone-based ordering methods, allowing trade customers to enjoy a self-service experience. Gone are the days of waiting for dedicated staff to answer calls; instead, customers can now access real-time availability and pricing directly from their dealer's inventory system.

The Benefits of Self-Service Ordering

The Parts Trade Portal provides trade customers with the ability to place orders directly into the dealer’s Dealer Management System (DMS) and track their order status all the way to delivery. This transparency is not only beneficial for customers but significantly improves efficiency for dealerships. Michael Browne, head of product at Pinewood.AI, stated that this portal eliminates the bottlenecks traditionally experienced in parts ordering.

Tailored Solutions for Customers

One of the standout features of the Parts Trade Portal is its customization. Pricing and order channels can be tailored to each customer, ensuring a more personalized experience. This adaptability not only empowers trade customers but also streamlines operations for dealerships, potentially reducing the need for large staffing numbers dedicated to parts counter operations.

A Step Towards Digital Transformation in Automotive

As the automotive industry continues to embrace digital transformation, solutions like Pinewood.AI’s Parts Trade Portal are paving the way for a more efficient and customer-focused future. By integrating this platform within the Pinewood Automotive Intelligence™ Platform, dealerships are now better equipped to meet the demands of their trade customers while improving overall service quality.

In a rapidly evolving digital landscape, embracing such technologies is crucial for dealerships striving to enhance customer relationships and optimize operational workflows, making Pinewood.AI a significant player in the automotive tech industry.

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07.11.2025

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