
The Ups and Downs of June New Car Sales
June 2025 marked a significant month in the automotive market, showcasing remarkable growth for some brands while others faced substantial declines. Notably, Stellantis-owned DS emerged as the month's standout performer, achieving a staggering five-fold increase in sales, up by 588.8% to 577 units. This impressive surge signifies a strategic pivot that appears to resonate well with consumers.
Rising Stars: The Brands on the Rise
DS wasn't alone in its success. Fast-rising Chinese brand BYD also recorded a remarkable sales increase of 557.5%, reaching 4,583 units sold. Alongside these two, Polestar enjoyed a sales spike of 293.2%, reaching 2,595 units for the month. Peugeot, another Stellantis brand, also saw an upswing with a 76.8% increase, totaling 8,057 units. Collectively, these brands emphasize the growing consumer appetite for innovative and electrified options in the automotive market.
Challenges Faced by Other Brands
In stark contrast, several established automakers struggled in June. SEAT experienced a significant drop of 47.3%, selling only 1,682 units, while Suzuki saw a 38.4% decline to 1,417 models. Other brands such as Fiat, Honda, Toyota, and Audi also faced double-digit decreases, indicating that traditional brands may need to reassess their market strategies in an evolving automotive landscape.
Electric Vehicles Taking Charge
On a positive note for the industry, demand for battery electric vehicles rose by 39.1%, with 47,354 units sold, suggesting that more consumers are shifting towards electric options. Yet, despite this progress, only one in four buyers opted for electric vehicles, still falling short of mandated levels. Automakers will need to continue prioritizing electric vehicle offerings to meet the growing expectations of environmentally-conscious consumers.
A Snapshot of the Market
Overall, the new car market enjoyed a boost, up 6.7% in June, totaling 191,316 uplifts in registrations, marking the highest levels since 2019. This growth signals a potential recovery for the automotive sector as it rebounded effectively in the current market environment.
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