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July 23.2025

2 Minutes Read

Mercedes Expands Classic Center: A New Era for Classic Car Enthusiasts

Mercedes Classic Center with historic car, lush greenery.

Reviving Classics: Mercedes Expands Heritage Operations

Mercedes-Benz Heritage GmbH is on the move, significantly expanding its Classic Center in Fellbach as part of a major reorganization that began in 2023. After acquiring the facilities and workforce from the insolvent Kienle Automobiltechnik GmbH, the renowned car manufacturer is set to double its capacity by 2026, promising a bright future for classic car restoration enthusiasts.

Doubling Down on Capacity and Workforce

With the addition of 25 skilled employees from Kienle, the workforce at the Classic Center almost doubles, enhancing Mercedes' ability to cater to the fans of their iconic models. According to Markus Breitschwerdt, head of Mercedes-Benz Heritage GmbH, the plans include state-of-the-art facilities, including a new paint shop and dedicated areas for different aspects of restoration—bodywork, hydraulics, and even saddlery—and a revamp of existing centers.

More Than Production: A Customer Loyalty Tool

This expansion isn’t just about ramping up production; the Classic Center is also a strategic investment for Mercedes. Classic car owners are among Mercedes' most loyal customers; thus, enhancing services and expanding available parts—especially for models like the 300 SL Gullwing and the early generation SLK—reinforces brand loyalty while reviving nostalgic beauty.

The Future of Classic Car Restoration

The new 18,000-square-meter complex will significantly improve logistics and streamline operations, ensuring classic models receive the attention they deserve. With Mercedes-Benz Heritage emphasizing both preservation and innovation, the Classic Center aims to become a beacon for classic car enthusiasts and a key driver in maintaining the brand’s rich heritage.

This growth reflects an exciting shift in the automotive world where the past and present meet, allowing drivers not only to reminisce but also to contribute to a vibrant classic car culture.

For car enthusiasts and collectors, this expansion indicates a secure future for the availability of specialized parts and services needed to keep classic vehicles on the road. Mercedes' commitment to its heritage is undoubtedly a win for both the company and the automotive community.

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Mercedes Expands Classic Center: A New Era for Classic Car Enthusiasts

Reviving Classics: Mercedes Expands Heritage Operations

Doubling Down on Capacity and Workforce

More Than Production: A Customer Loyalty Tool

The Future of Classic Car Restoration

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