
Perrys Expands with New Peugeot Dealership in Canterbury
Perrys Motor Sales has taken another significant step in its growth strategy by opening a brand-new Peugeot dealership in Canterbury. This new venue adds to their existing portfolio, which includes franchises for Vauxhall and Mazda. Graham Knell, the regional director, expressed enthusiasm about the new addition, noting, "We are absolutely thrilled to bring the Peugeot brand to Canterbury. We’ve been able to employ key Peugeot representatives across all departments to support our growth."
Aligning with Industry Trends
The strategic introduction of the Peugeot brand aligns perfectly with Perrys’ vision of offering high-quality, sustainable, and visionary vehicles. As consumers increasingly gravitate towards environmentally friendly options, Perrys aims to meet this demand by presenting a comprehensive selection of Peugeot models. The new Canterbury dealership is designed not just for sales but as a space where customers can experience top-tier service, from browsing the latest vehicles—both retail and Motability—to receiving exemplary aftersales support for current Peugeot owners.
Strong Financial Performance Amid Industry Challenges
Interestingly, Perrys has recorded impressive financial results despite a challenging automotive environment in 2023. Their pre-tax profits surged by 37% to £2.6 million, indicating resilience. Though their turnover dipped by 3.2% to £768 million, gross profits managed to increase by 3.8% to £93.3 million. This signals that customers still seek out quality service and vehicles even in uncertain economic times. The launch of the Peugeot dealership is expected to further bolster their performance, driving interest and sales in a competitive market.
Expectations for the Future
As Perrys ventures into this new chapter with Peugeot in Canterbury, industry watchers will be keen to see how this addition impacts not only the local market but also Perrys' overall performance in the evolving automotive landscape. With an eye on sustainability and a customer-centered approach, Perrys seems well-positioned to adapt to future trends in the automotive sector.
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