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Genesis Electrified G80: A Shocking Discontinuation
The Genesis Electrified G80 has abruptly left the automotive scene in the United States, as it was recently removed from Genesis's official website, signaling its discontinuation. Originally launched for the 2023 model year, this electric sedan boasted a sleek design, a robust 87-kWh battery pack, and was capable of delivering an EPA-estimated range of up to 282 miles. Despite these attractive features, sales for the model plummeted, with only 77 units sold in the first half of 2025, clearly indicating its lack of popularity among consumers.
The Numbers Behind the Discontinuation
The sales figures for the Genesis Electrified G80 paint a clear picture. In its inaugural year, it managed to attract 1,329 buyers. However, by 2024, that number plummeted to just 397, and the downward trend continued into 2025. What went wrong? The sales decline can be attributed to several factors, including the fierce competition in the EV market and consumer preferences heavily leaning towards more established brands.
The Role of Import Tariffs
Another significant consideration impacting the future of the Electrified G80 is the recent trade negotiations between South Korea and the U.S. While a new agreement caps import tariffs at 15%, this is still a substantial increase from the previous 0%. For an already underperforming model, these tariffs could further inhibit Genesis's ability to optimize pricing and marketing strategies effectively in the U.S. market.
Technological Advancements that Won't See the Light of Day
Despite being slated for an exciting refresh in 2026, including a longer wheelbase and improvements like a chic 27-inch OLED screen, these upgrades will never reach American shores. The shift indicates a lost opportunity for both the brand and prospective buyers who may have appreciated the enhanced features.
The Competing Electric Landscape
The automotive marketplace is rife with electric options, and Genesis finds itself struggling against industry heavyweights such as Tesla and Ford. Consumers are drawn to brands that not only offer EV technology but also a robust infrastructure for charging and maintenance. Genesis, meanwhile, vines through a slow sales period, unable to keep pace.
Conclusion: A Fiscal Decision
The decision to discontinue the Genesis Electrified G80 wasn't made lightly; rather, it serves as a stark reminder of the financial realities impacting car manufacturers today, especially in the emerging electric vehicle market. As the industry continues to evolve, brands must adapt quickly or risk becoming obsolete. For consumers interested in electric cars, it's essential to stay informed about emerging models and manufacturers who can meet the growing demand.
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