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August 03.2025

2 Minutes Read

How Auto Trader's Deal Builder Solution is Transforming Vehicle Sales

Woman in a futuristic tunnel with cars, Auto Trader Deal Builder solution.

Unlocking Digital Retail: Auto Trader's Deal Builder Solution

In an exciting move for the automotive retail landscape, Auto Trader has launched its AI-driven Deal Builder solution, now available to all dealers. This innovative tool is set to transform the purchasing experience for customers while providing retailers with insights that enhance sales efficiency and conversion rates.

Understanding Deal Builder's Impact on Sales

Unlike traditional methods of lead generation, deals created through Deal Builder reflect a high level of purchase intent. Reports show that over 80% of reserved vehicles are successfully converted by top retailers using this solution. Additionally, a significant portion—84%%—of buyers who use the platform delay submitting leads elsewhere for up to three days, indicating a stronger commitment to their purchase process.

The Convenience of 24/7 Deal Creation

Notably, nearly half of all deals occur outside normal business hours. This capability allows dealers to start each day with fresh opportunities, maximizing their operational capacity. Retailers can turn to Deal Builder to better allocate their resources and time, focusing on leads that are already warmed up to their offerings.

Future Insights: Harnessing Data for Success

Looking ahead, Auto Trader plans to enhance the Deal Builder further by incorporating advanced buyer insights. This includes detailed information on consumer preferences and behaviors, allowing dealers to spot which vehicles are driving the most engagement and interest. Retailers can then tailor their approach to target serious buyers effectively, maximizing their sales potential.

The Road Ahead for Automotive Retailers

As the retail landscape evolves, tools like Auto Trader's Deal Builder represent a significant leap toward more informed and efficient selling practices in the automotive industry. By embracing digital retailing, dealers can not only improve their conversion rates but also enhance the overall buying experience, creating a win-win situation for both retailers and consumers alike.

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How Auto Trader's Deal Builder Solution is Transforming Vehicle Sales

Unlocking Digital Retail: Auto Trader's Deal Builder Solution

Understanding Deal Builder's Impact on Sales

The Convenience of 24/7 Deal Creation

Future Insights: Harnessing Data for Success

The Road Ahead for Automotive Retailers

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