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The INEOS Automotive Expansion Journey
INEOS Automotive is charting an ambitious course for its future in the UK, capitalizing on the building interest in its rugged Grenadier 4X4. With this expansion, INEOS is shifting from an agency model to a franchise network, enhancing its service delivery and customer experience.
Transforming Customer Experience with a Franchise Model
The move from an agency to a franchise model reflects INEOS's desire to deliver on its promise of customer-centric service. This transformation prioritizes streamlined vehicle deliveries and flexible financing options, making purchasing and servicing not just easier, but also more affordable for customers.
New Retail and Service Locations to Enhance Accessibility
New retailer partnerships are cropping up throughout the UK to ensure that customers have access to comprehensive service support. A notable addition is the experienced 4X4 specialist, Keith Gotts, located in Alton, Hampshire, aiming to cater to the increasing demand for off-road utility vehicles in the area. Additionally, Halliwell Jones has extended its reach with a new service point in Wilmslow, enhancing access for customers in the North West.
Lloyd Motor Group's Central Role in Northern Expansion
In the North East, Lloyd Motor Group is stepping up as a pivotal partner for INEOS. Its Newcastle showroom will persist in providing test drives and maintenance for the Grenadier lineup, while new developments under the Lloyd AllRoad brand are set to serve two essential markets: a facility dedicated to the agricultural heartland of Carlisle and a retail hub focused on 4X4 customers.
A Commitment to Mobile Service Solutions
As INEOS expands its network, maintaining customer service remains a priority. The company is collaborating with mobile service providers to offer continued aftersales support, especially in areas where new sites have yet to open. This proactive measure will ensure that current and potential Grenadier owners can receive support when needed.
Supporting the Customer Community
Tom Johnson, INEOS’s Regional Director for UK & Ireland, emphasizes the commitment to supporting the growing community of Grenadier owners. As new partnerships unfold, the focus remains on fostering a customer-centered approach, ensuring all clients benefit from the evolving network through enhanced services and community engagement.
The Future of INEOS Automotive
All in all, the expansion of INEOS Automotive reflects a decisive step towards building a robust and customer-focused dealer network. This strategic move reaffirms the company's dedication to meeting rising demand while nurturing its budding community of Grenadier owners. By enhancing accessibility and improving service delivery, INEOS is well-positioned to solidify its market presence while ensuring that customer satisfaction remains at the forefront of its mission.
Stay Informed and Drive Your Choice
- If you're keen to learn more about INEOS Automotive’s expansion and how it could benefit you as a customer, Call Us Today at 0208 144 7079 for more information. With these new offerings, there’s never been a better time to explore what INEOS Automotive has to offer!
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