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July 05.2025
2 Minutes Read

Lithia UK Sponsors Nottingham Pride 2025: A New Standard for Inclusion

Lithia UK sponsors Nottingham Pride 2025 vibrant celebration

Celebrating Diversity: Lithia UK's Impact on Nottingham Pride 2025

Lithia UK is set to play a significant role in the upcoming Nottingham Pride 2025 celebrations on July 26, reaffirming its commitment to diversity and inclusion. This event promises to gather thousands of supporters from across the Midlands and beyond to honor LGBTQIA+ identity, visibility, and equality—a cause that resonates deeply within today’s society.

Joining the Celebration

On the day of the celebration, over 30 dedicated Lithia UK employees and their families will march in the parade, proudly showcasing a BMW X7 adorned in vibrant Pride livery. Sian Hall, the UK people director at Lithia UK, emphasized their ethos by stating, “We believe in driving progress not just on the road, but in our community.” This sentiment reflects Lithia's broader objective of championing diversity and highlighting the importance of standing in solidarity with LGBTQIA+ employees and customers alike.

Promoting Awareness Beyond the Event

In addition to its visible presence at the parade, Lithia UK has actively engaged its employees throughout Pride Month by sharing enlightening content focused on the history of Pride. This initiative has been vital in promoting LGBTQIA+ inclusion and fostering allyship within the workplace, demonstrating their commitment to nurturing a culture of respect and openness.

Broader Implications for Diversity in Business

This sponsorship coincides with Lithia UK’s larger Diversity, Equity, and Inclusion (DEI) endeavors, which encompass employee resource groups, community partnerships, and a workplace environment dedicated to embracing diversity. As companies increasingly recognize the importance of representation and equality, Lithia UK’s proactive support of Nottingham Pride serves as a crucial step in encouraging other organizations to follow suit.

With community engagement at its core, Lithia UK's sponsorship of Nottingham Pride 2025 not only amplifies the visibility of the LGBTQIA+ community but also sets a benchmark for all companies aiming to enhance their collective responsibility towards building a more inclusive environment.

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