
Revolutionizing Dealer Operations: Autofinity's New Integration Tool
In an innovative leap forward for car dealerships, Autofinity has unveiled its new tool, Feeds Agent. This integration solution is designed to streamline vehicle inventory management by connecting supplier systems, dealer management systems, and online marketing platforms. This launch comes at a time when dealers are overwhelmed by the need to juggle multiple systems to manage their stock effectively.
Traditionally, managing vehicle listings involves the tedious process of double entry and numerous manual updates. Chris Banks, chief solutions officer at Autofinity, emphasized the challenges faced by dealer groups operating various applications. "These often lack integration and automated updates with their bespoke inventory management systems," he pointed out, highlighting the potential for human error and inefficiency.
With Feeds Agent, dealers benefit from a centralized view of their inventory, including courtesy and employee cars. It also offers enhanced automation, such as single vehicle price updates across systems, thereby reducing operational costs and preventing discrepancies in vehicle information. For large dealer groups with extensive stock—around 2,000 vehicles—the potential savings are considerable. Banks noted that these groups might spend up to £100k annually just to ensure their listings are accurate.
The Feeds Agent not only allows smooth uploads to the group and manufacturer websites but also integrates with popular online marketing platforms like Auto Trader and carwow. By using this tool, dealer groups can set specific rules for inventory management, addressing issues like mileage discrepancies or incomplete vehicle images before going live, ensuring a more effective online presence.
This advancement is particularly relevant in an era where digital presence is crucial for automotive sales. By embracing this technology, dealers not only enhance their operational efficiency but also improve the overall customer experience, paving the way for more sustainable practices within the car industry.
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