How 2,000+ Dealers Are Using Market Check to Boost Profitability

Motors Market Check tool concept with a lineup of various car models in a dealership.

Dealers Embrace Technology for Better Profitability

In a significant move towards modernizing the used car market, over 2,000 dealers have registered for the Motors Market Check tool since its launch in October 2024. This innovative platform is designed to equip dealers with critical insights, allowing them to analyze market demand, optimize pricing, and track vehicle history more effectively.

How Market Check Enhances Dealer Operations

Integrated into the Motors Dealer Centre tool, Market Check utilizes data provided by Percayso, a leading automotive data intelligence expert. By collaborating with Percayso, Motors has created an invaluable resource that not only aids in pricing strategies but also helps in understanding the nuances of the used car market, thereby improving profitability.

Supporting Dealers Through Training and Development

Phill Jones, the Chief Operating Officer of Motors, emphasized the importance of its partnership with dealers, stating, "Our success is reliant on helping our dealer partners succeed." To further this goal, Motors and Percayso have committed to offering targeted refresher training for dealers. This initiative is crucial as the automotive landscape continues to evolve with new technologies and changing buyer preferences, particularly the recent surge in electric vehicle (EV) interest.

The Future of the Used Car Market

As the used car market faces challenges ranging from fluctuating demand to the rising popularity of EVs, tools like Market Check are becoming essential. With enhancements to its features such as improved API capabilities for better sorting and filtering, the tool is positioned to remain a vital asset for dealers aiming to navigate this dynamic environment.

Conclusion: Why Dealers Should Get on Board

As more dealers integrate technology into their operations, it’s clear that solutions like Market Check not only facilitate immediate benefits in terms of sales and pricing but also catalyze long-term growth and sustainability in the used car sector. For those in the business, this is the opportunity to adapt and thrive in an increasingly competitive marketplace.

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