
EMaC Partnering with Tjekvik: A Leap Forward in Aftersales
EMaC, a well-known name in automotive service plans, has recently announced its integration with Tjekvik, a technology leader in digital self-service for aftersales. This partnership aims to enhance the customer experience during vehicle check-ins at dealerships by automating processes, leading to improved service efficiency.
Liam Finney, EMaC’s Commercial Director, expressed enthusiasm about the collaboration. He noted, “Working with Tjekvik allows us to offer a streamlined experience where customers are immediately alerted if their vehicle lacks a service or maintenance plan. It provides real-time prompts for upselling additional services, elevating customer engagement.”
A Tailored Experience for Vehicle Owners
Tjekvik’s self-service kiosks now enable dealerships using EMaC accounts to push custom offers directly to customers. These prompts can include diverse services like tyre warranties, alloy wheel protection, or smart repairs, fostering an environment where customers can easily select options that cater to their specific needs. According to Nick Pratt, Tjekvik’s business development director, this strategy not only retains customers but significantly boosts dealership revenues as well.
The Importance of Digital Transformation in the Automotive Industry
With an increasing shift towards digitization, this integration comes at a pivotal time for automotive businesses. Consumers today expect fast, efficient services enhanced by technology. By automating aftersales processes, dealerships can create a more inviting atmosphere where customers feel valued and engaged. This strategy not only improves the customer experience but also positions dealerships as tech-forward brands that meet modern consumer needs.
Looking Ahead: What This Means for Dealerships
As the automotive industry continues to embrace digital solutions, partnerships like that of EMaC and Tjekvik will likely set a precedent for future integrations. Dealerships adopting such technologies will not only enhance operational efficiencies but may also see a significant uptick in customer loyalty and satisfaction, driving long-term success in an ever-evolving market.
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