Majority of Car Buyers Demand Government Incentives for EV Adoption

Electric vehicle charging at futuristic station, glowing lights.

Demand for Electric Car Incentives Grows Among Buyers

A recent survey shows that most car buyers in the UK are pushing for government incentives to encourage electric vehicle (EV) purchases. According to the research conducted by JudgeService, a staggering 81% of the 1,000 participants believe that introducing financial incentives, such as lower taxes or a scrappage scheme, is the most effective way to boost EV adoption.

Concerns Over EV Mandate

While the anticipation for incentives mounts, many consumers are starting to express skepticism regarding the government's Zero Emission Vehicle (ZEV) Mandate, which calls for EVs to make up 28% of new car sales this year. Over two-thirds of those surveyed expect the mandate to be diluted, reflecting a broader unease among buyers about the transition to electric driving.

Mixed Reactions to Future Changes

The government's decision to ban new combustion and hybrid vehicle sales by 2035 has elicited mixed reactions from potential buyers. Approximately 35% support the ban, while 43% oppose it, leaving 19% undecided. Neil Addley, managing director of JudgeService, emphasizes the need for improved financial conditions to create a meaningful shift in consumer behavior.

The Call for More Carrots Not Sticks

In his analysis, Addley notes, “Retail car buyers have absolutely no financial incentive to make the switch to EVs.” He argues for a reevaluation of the financial structure surrounding EV purchases. Implementing a more reasonable threshold for the Expensive Car Supplement and reducing VAT on public charging could directly stimulate EV sales.

A Clear Message to Policymakers

This research underscores the vital role financial incentives could play in the transition toward electric mobility. As buyers show robust support for EVs but demand more appealing conditions to buy, the message to the government is clear: car buyers want less stick and more carrot. It's time for policymakers to listen to their constituents or risk falling short of EV targets.

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