Marshall Motor Group Strengthens Position with Grange JLR Swindon Acquisition

Marshall signage on modern building facade, representing acquisition

Marshall Motor Group Expands Through Strategic Acquisition

In a significant move within the automotive landscape, Marshall Motor Group has completed the acquisition of Grange Jaguar Land Rover Swindon from Cambria Automobiles. This decision reflects the company’s broader growth strategy and further solidifies its presence in the luxury vehicle market.

Facility Highlights Enhance Customer Experience

The newly acquired facility on Dorcan Way boasts impressive features, including a 130-space rooftop car park, an 18-car showroom, and a sizable 22-bay workshop. With two MOT bays and a large parts department, the Swindon location is prepared to meet the needs of Jaguar Land Rover customers effectively. This not only enhances customer convenience but also underscores Marshall's commitment to service quality.

Strategic Fit in a Growing Market

Gary Savage, CEO of Constellation Retail, expressed enthusiasm about expanding their partnership with Jaguar Land Rover, emphasizing the geographical fit of the Swindon store. He noted that this acquisition expands their market area, creating leeway to serve clients across Cheltenham & Gloucester, Oxford, and Newbury, fostering growth in what is becoming an increasingly competitive market.

Looking Forward: Growth and Opportunities

Marshall Motor Group currently operates 138 franchise stores across 34 counties, covering various vehicle brands. The acquisition signals an optimistic outlook, with plans to enhance the facility and further develop the Jaguar Land Rover presence. This strategic move not only benefits the company but also enriches the local automotive ecosystem, offering more opportunities for employment and enhanced service for the community.

As Marshall Motor Group continues to grow and adapt to dynamic market conditions, their investment in Grange Jaguar Land Rover Swindon reflects a forward-thinking approach that prioritizes customer service and market expansion.

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