
Motor Range Expands Footprint with Manchester Car Shop Acquisition
Liverpool-based used car supermarket Motor Range has made significant strides in the automotive retail sector with the acquisition of the former Carshop store in Manchester from Sytner. This strategic move not only bolsters their presence in the northwest but also signals a shift in the competitive landscape of used car sales in the UK.
A Strategic Acquisition in a Competitive Market
Motor Range's acquisition comes at a time when the company is reportedly thriving, having posted pre-tax profits of £691.9k from a turnover of £95.6m for the year ending in August 2023. By incorporating the Carshop Manchester location, they are set to enhance their operational capabilities and customer reach. Shaun Lane, the sales manager for Motor Range, expressed his enthusiasm on LinkedIn, indicating that the current team from Carshop will be integrated into the Motor Range family, aiming to elevate the service and offerings at this outlet.
As Sytner Restructures Its Brand
Sytner's decision to sell the Carshop Manchester outlet highlights their ongoing strategy to rebrand and innovate within the used car market. Following the announcement in May 2024, Sytner intends to rebrand certain Carshop stores as Sytner Select Approved Used Cars superstores. This shift reflects a broader industry trend where retailers are adapting their strategies to remain competitive amidst changing consumer preferences.
Looking Ahead: Opportunities in Used Car Retail
The acquisition presents several opportunities for both Motor Range and the automotive market as a whole. As they embrace new sales strategies and tap into the existing customer base of the Carshop, Motor Range could significantly influence how used cars are marketed and sold in the region. This strategic positioning may benefit consumers seeking a wider variety of vehicles under one roof, enhancing overall shopping convenience.
This acquisition underlines the dynamic and evolving nature of the car retail industry in the UK. It exemplifies how businesses must innovate and adapt continuously to thrive in a fierce marketplace. As Motor Range continues to expand, industry professionals and consumers alike will be watching closely to see how this impacts the competitive landscape.
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