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October 04.2025

2 Minutes Read

Marshmallow's New Partnership with Evolution Funding Opens Door to Car Finance for Migrants

Two men discussing car finance options at a dealership.

Marshmallow Takes a Step into Motor Finance

Marshmallow, a fintech founded by twins Oliver and Alexander Kent-Braham, along with David Goaté, has recently forged a significant partnership with Evolution Funding. This alliance aims to broaden motor finance access for migrants in the UK, a demographic that has historically faced challenges when seeking car finance due to inadequate credit histories.

Adequate and Fair Financing for Newcomers

With over 10 million migrants residing in the UK, as highlighted by Marshmallow’s co-CEO Oliver Kent-Braham, many newcomers find themselves effectively locked out of secure car finance options. Less than 10% of these individuals manage to secure the funding necessary for their vehicle purchases, compared to their long-term UK-born counterparts. The partnership with Evolution Funding will help bridge this glaring gap, enabling UK dealers to approve applications from customers who might have previously been rejected by traditional lenders.

Why This Partnership Matters

The collaboration is not just a business opportunity but a critical enhancement for inclusivity in financial services. As Lee Streets, CEO of Evolution Funding, pointed out, the integration promises to provide a viable solution to the unmet needs of migrants, expanding their access to essential financing tools. By leveraging Marshmallow’s innovative approach to credit risk and combining it with Evolution’s extensive dealer network and market insights, the partnership ensures a smooth borrowing experience that directly addresses the barriers facing newcomers.

Innovative and Inclusive Financial Solutions

This move reflects a broader trend in fintech aimed at catering to underserved populations. Marshmallow aims to establish itself as a one-stop-shop for newcomers seeking to settle in the UK. With this expansion into motor finance, the company reinforces its commitment to making relocation easier and more affordable, as well as fostering economic participation. The determination to provide fair access to car finance stands as a testament to the positive social impact that modern fintech can have.

A Societal Issue: Reflecting on Migration's Impact

It’s not only about finance; it’s also a matter of societal integration. As commented by Kent-Braham, many skilled professionals, such as NHS nurses, come from outside the UK. Supporting these individuals with fair financial services is vital for bolstering critical sectors of the economy. This partnership encourages a sense of belonging and fosters a conducive environment for newcomers to thrive.

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Marshmallow's New Partnership with Evolution Funding Opens Door to Car Finance for Migrants

Marshmallow Takes a Step into Motor Finance

Adequate and Fair Financing for Newcomers

Why This Partnership Matters

Innovative and Inclusive Financial Solutions

A Societal Issue: Reflecting on Migration's Impact

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