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October 03.2025
2 Minutes Read

The Shift Toward Women in Automotive: Why Diversity Drives Innovation

Colorful abstract female silhouettes, representing diversity in 'Women in Automotive'.

Breaking Down Barriers: The Changing Face of Automotive Careers

The automotive industry has long been viewed as a predominantly male-dominated field. However, recent shifts in attitudes and increased representation of women are gradually altering this narrative, making room for diverse perspectives and innovative leadership styles. Clare Allen, Kate Ruberry-Shoemack, and Victoria Roberts are three women at the forefront of this change, each bringing their unique stories and insights about their experiences in the automotive sector.

Trailblazing Careers: Women Sharing Their Journeys

With 22 years of experience, Clare Allen from Hendy Group reflects on her unexpected yet rewarding journey in the automotive world. "I fell into the industry by accident but quickly embraced it," she shares. This sentiment is echoed by Victoria Roberts, who found herself captivated by the field after a stint at Volkswagen Financial Services UK. She emphasizes the importance of connecting with dealers meaningfully and appreciates the dynamic environment at Motorway, where she currently works as the head of B2B marketing.

Notably, Kate Ruberry-Shoemack highlights the significance of early career guidance, advocating for enhanced career advice programs, especially in STEM fields targeted at young women. Her journey from PR to becoming a board director at Rygor stands out, illustrating how diverse backgrounds can enhance leadership in automotive.

Creating Inclusive Spaces for Growth

Employers are recognizing the value of diversity and inclusion, creating supportive structures for women in the industry. The initiatives at Motorway, such as the Women's Chapter established by CFO Liz Kistruck, exemplify this commitment. This platform empowers women to connect and promote internal change, showcasing how organizations can nurture female leadership.

The narrative is shifting, as seen in the rise of mentorship programs and women-centric organizations that provide invaluable support to aspiring automotive professionals. Female mechanics and leaders challenge outdated gender norms and misconceptions, fostering an environment where women can learn, lead, and excel.

The Road Ahead: Embracing Authentic Leadership

As the automotive industry undergoes rapid transformation due to technological advancements, the importance of collaborative and empathetic leadership cannot be overstated. The innovative approaches and diverse perspectives women bring to the table are essential for navigating the future of automotive. Mentorship and a robust support system will continue to play a crucial role in empowering the next generation of women in automotive.

Both the automotive sector and society at large stand to benefit from embracing diversity. Women should feel encouraged to pursue careers in this exhilarating field, and organizations must actively foster environments that promote equality and inclusivity. The time for change is now, as the women of today are shaping the future of automotive.

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10.02.2025

Electric Vehicles Dominate Auto Sales in Q3 2025: Key Insights

Update Record EV Sales Drive Q3 2025 Performance The close of Q3 2025 has showcased drastic shifts in the auto sales landscape, as the federal EV tax credit expiration instigated a buying blitz among electric vehicles (EVs). Notably, Hyundai and Ford emerged as clear winners, reporting significant sales increases across their SUV and electric models. The statistics reflect a market at a turning point, where consumer preferences are rapidly adapting to federal incentives and evolving vehicle technology. Winners of Q3: EVs Take Center Stage In the electric vehicle sector, the expiration of the $7,500 tax credit led to an unprecedented rush for consumers eager to purchase EVs before the deadline. Hyundai has notably excelled, with its Ioniq 5 experiencing a dramatic surge of 90% year-over-year, resulting in nearly 22,000 units delivered. The growth of the EV market was mirrored across manufacturers, with Ford's Mustang Mach-E sales soaring by 51%. The momentum isn't confined to new models; even seasoned players like the Chevrolet Equinox EV gained traction with a staggering 157% increase. Hyundai and Ford’s SUV Dominance Hyundai recorded a 13% increase in total sales, buoyed by strong performances from their SUV lineup, especially the Santa Fe and Palisade. The Santa Fe's resurgence, following a generational update, contributed significantly to Hyundai's record-breaking quarter. Meanwhile, Ford enjoyed similar success with its large SUVs, most notably the Expedition, which saw sales rise by 48%. These trends highlight a broader consumer preference leaning towards larger, family-oriented vehicles amid rising fuel efficiency and safety features. Analyzing the Challenges: The Losers of Q3 Not every automaker celebrated success during this quarter. The Chevrolet Corvette, America's once-beloved sports car, saw sales plummet by 34%, suggesting that waiting for the upcoming 2026 models may have deterred buyers this year. This shift starkly contrasts the booming SUV market, reflecting changing consumer preferences. Furthermore, Volkswagen's diminishing car lineup poses serious challenges. The Jetta and its sibling models recorded steep sales declines, with a 42% drop from the previous year. This situation is indicative of a broader trend where compact cars struggle in the face of soaring SUV popularity, raising questions about the future of traditional sedan models in the automotive industry. Future Predictions: What Lies Ahead for EVs Looking ahead, the dynamics of sales promises intriguing developments. While there may be a temporary dip in EV sales as buyers catch their breath post-incentive, many manufacturers are strategically preparing for this shift. Ford's forecast of EV market share diminishing from 12% to around 5% in the coming months has raised eyebrows, yet automakers like Hyundai are optimistic about maintaining their sales momentum. With adjusted pricing and incentives continuing post-tax credits, brands are poised to navigate this transition smoothly Conclusion: The Road Forward In conclusion, Q3 2025 encapsulates significant changes in the automotive marketplace, revealing a pronounced tilt towards SUVs and electric vehicles. The winners in this scenario are clearly aligning themselves with the future of mobility, driving home an essential truth: getting ahead in this market demands both innovation and adaptability. As consumers adjust to these dynamic shifts, the question remains—will traditional sedan models find their foothold again?

10.03.2025

Discover AO Racing's Spooky Skeleton Liveries for the 2025 Petit Le Mans

Update Get Ready for a Spooky Ride at the 2025 Petit Le Mans When the lights go out at the 2025 Petit Le Mans, AO Racing is set to not only rev engines but also raise heart rates with their innovative new 'skeleton' liveries. Designed to stir excitement and a hint of fear, these striking graphics will not just beautify the race cars; they’re a testament to AO Racing's flair for creativity. A Unique Blend of Art and Engineering The upcoming livery features a full skeletal design, merging the realms of art and engineering. This creative approach is increasingly common in motorsports, where teams strive to make their vehicles stand out both on and off the track. With designs that challenge traditional concepts, teams like AO Racing drive the narrative of how cars can be viewed not just as machines but as moving works of art. The Power of Themed Racing Themed liveries are more than just eye candy; they create an emotional connection with fans. Imagine standing alongside the track, cheerfully engaging with others, as spooky skeletons speed by. This strengthens the atmosphere and adds layers to the racing experience, fostering camaraderie among fans who share similar interests. Embracing Halloween Spirit and Racing Culture As Halloween approaches, projects like AO Racing's are a joyful reminder of how the holiday permeates various aspects of pop culture, including sports. Racing has a deep-rooted connection to societal trends, and incorporating elements of holidays and popular culture speaks to the audience's hearts. This infusion of seasonal charm can renew interest in a sport and attract fans who might not usually follow auto racing. Behind the Scenes: Designing the Skeleton Livery The design process for these liveries reflects a labor of love and a collaboration of talent. The team at AO Racing collaborates with graphic artists who bring visions to life, crafting a livery that captures attention while adhering to safety and performance standards. The balance between aesthetics and engineering is crucial in motorsport, illustrating how creativity can coexist with technical precision. Future Trends in Racing Liveries As we look to the future of racing liveries, AO Racing’s skeleton theme may spark a new trend in motorsport design. Fun graphics and bold concepts can invite a younger audience to the sport, bridging gaps between nascent enthusiasts and seasoned fans. Trends towards personalization and uniqueness can be anticipated in upcoming events, as teams look to mimic the playfulness exhibited by AO Racing. Final Thoughts: Why This Matters The skeleton livery highlights an evolving narrative in racing, where traditional boundaries are pushed and redefined. It’s not just about speed; it’s about spectacle, creativity, and connection. AO Racing is set to elevate the racing experience at the 2025 Petit Le Mans, weaving thrilling motorsport action with a dash of Halloween spirit. As fans prepare for the event, this skeleton-themed racing isn’t just a race; it’s a celebration.

10.03.2025

Supreme Court Motor Finance Ruling: Relief for Dealers, But Challenges Loom

Update Supreme Court Ruling: Mixed Blessing for the Motor Finance Industry The recent landmark ruling from the UK Supreme Court has left the motor finance industry with mixed feelings. After considerable anticipation, the judgment effectively rectifies many issues raised by the controversial Court of Appeal ruling from 2024. While many in the industry can breathe a sigh of relief, it's important to recognize that significant challenges remain. A Clearer Path Ahead, but Not Without Risks The core of the initial problem stemmed from the suggestion that motor dealers had a fiduciary duty to their customers. The Supreme Court decisively nullified this notion, stating that dealers operate at an arm’s length and prioritize their own profits during transactions. As a result, the potential for claims of bribery linked to undisclosed commissions has been alleviated, as the court firmly stated that commissions cannot be deemed bribes without a fiduciary duty. However, the ruling did not come without its caveats. The judgment shifted the spotlight onto the Consumer Credit Act 1974, particularly Section 140A, which tackles the concept of “unfair relationships” in finance agreements. Although the ruling neutralized the most pressing threats, the implications of the unfair relationship provisions could lead to a new wave of litigation and financial liability for dealers. Understanding the New Landscape The Supreme Court’s stance allows dealers to operate without the constant fear of civil liability for bribery, which had loomed over the industry for some time. Yet dealers must now brace for potential liabilities associated with customer complaints stemming from the interpretation of fairness in financial relationships. As highlighted during the judgment, while some relationships were deemed unfair due to undisclosed commissions, not all relationships will automatically be caught in this net. It serves as a reminder to dealerships about the importance of transparency and fair dealings, especially as the Financial Conduct Authority (FCA) prepares to roll out a compensation scheme in October 2025. Navigating Future Challenges The lifting of some burdens could be overshadowed by the rising need for dealers to adapt to this new legal climate. The shifting focus from traditional common law principles to the statutory framework suggests that dealers need robust compliance measures in place. Understanding what constitutes an unfair relationship will be paramount as they navigate potential pitfalls in future transactions. In closing, while the Supreme Court’s decision has brought relief from the shadow of fiduciary obligations and potential bribery claims, the reality is that the landscape is continually evolving. Dealers must stay vigilant and informed to safeguard their business interests within this new regulatory framework.

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