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August 04.2025

2 Minutes Read

Vertu CUPRA Carlisle Achieves National Recognition in Customer Service Awards

Carlisle CUPRA team celebrating with award in auto showroom

Celebrating Excellence: Carlisle CUPRA Up for National Award

In an exciting recognition of exceptional customer service, Vertu CUPRA Carlisle has been shortlisted for the prestigious ‘Performance in People BMS Champion Awards’. Amongst other competitors, the Carlisle dealership stood out due to its consistent delivery of high standards in customer experience, demonstrating its commitment to excellence.

Following an extensive evaluation of over 5,300 mystery shopper visitations conducted in the first quarter of 2025, the Carlisle location emerged as a finalist. The assessment criteria, which focused on professionalism, comprehensive product knowledge, and overall customer journey quality, highlight the dealership's dedication to providing an engaging experience for clients.

Teamwork and Dedication: Key to Success

David Nelson, the general manager at Vertu CUPRA Carlisle, expressed pride in the collective efforts of his team: "Every member of staff plays a part in creating the kind of experience that customers remember for the right reasons. From the first welcome to the final handshake, the team’s attention to detail is what sets us apart." This sentiment underscores the importance of a collaborative work environment, where each team member contributes to creating memorable experiences for customers.

Customer Experience: The Driving Force in Automotive Success

CEO of Vertu, Robert Forrester, echoed Nelson's sentiments by stating that exceptional customer experience is fundamental to their business philosophy. His belief that the standards achieved at the Carlisle dealership should be a model for their other locations showcases a commitment to quality service across the board. As the automotive industry increasingly focuses on customer-centric approaches, this award recognition is a robust reminder of how prioritizing consumer interactions leads to success.

Looking Ahead: What This Means for Vertu CUPRA

The finalist status not only brings fame to the Carlisle site but sets a benchmark for the entire Vertu organization. As the announcement of the award winner approaches in early 2026, the anticipation builds around what this recognition means for the brand's future efforts. Will other dealerships adopt similar staffing models and training programs? The outcome of this award could influence strategies in customer engagement throughout the sector.

The celebration of this recognition serves as a powerful testament to the culture of excellence, teamwork, and customer focus that prevails at Vertu CUPRA Carlisle. As we eagerly await the award results, let us appreciate the hard work behind delivering extraordinary customer service in the automotive world.

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Vertu CUPRA Carlisle Achieves National Recognition in Customer Service Awards

Celebrating Excellence: Carlisle CUPRA Up for National Award

Teamwork and Dedication: Key to Success

Customer Experience: The Driving Force in Automotive Success

Looking Ahead: What This Means for Vertu CUPRA

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