
Vertu Nottingham Kia's New Partnership: Driving Community Engagement
In an exciting development for local basketball enthusiasts, Vertu Nottingham Kia has officially partnered with the Nottingham Hoods basketball team for a two-year sponsorship. This partnership is more than just a business agreement; it's a commitment to foster community spirit and promote grassroots basketball in Nottingham.
The Role of Sport in Community Building
Geoff Wicks, General Manager at Vertu Kia Nottingham, emphasized the importance of such initiatives, stating, "We believe in the power of sport to bring communities together." By providing a fleet of Kia Sportage vehicles for the team's use, Vertu is not only enhancing the team's mobility but is also integral to the promotional and community engagement strategies that will connect the Hoods with local residents.
A Vision for Growth
The Nottingham Hoods, under Managing Director Russell Levenston, has set ambitious goals for becoming a central player in the city’s sports framework. Levenston mentioned, "Getting the backing of respected businesses like Vertu Kia Nottingham is vital for us," acknowledging that partnerships like this are crucial for sustaining growth and enhancing community connections. Such collaborations provide the resources needed for the club to thrive both on and off the court.
The Impact of Support on Local Youth
Both Vertu Kia and the Nottingham Hoods share a vision of empowering young athletes. Wicks noted the vital role of their partnership in providing opportunities for disadvantaged youngsters, aligning with wider efforts seen in various basketball clubs across the UK. This not only aims to boost participation in sports but also enhances life skills among the youth in the region.
What This Means for Nottingham
The collaboration between Vertu Nottingham Kia and the Nottingham Hoods signifies a promising step forward in local sports sponsorships. As the team gears up for an exciting season ahead, community members can look forward to increased engagement opportunities and the potential to witness the growth of basketball as a vital element of Nottingham's sporting culture.
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