Add Row 
Add 
Reviving 'Zombie Cars': A Look at the Dodge Dart's Unexpected Sales
In an unexpected twist, six Dodge Dart models have been sold in the third quarter of 2025, despite the car having been out of production since 2016. This raises eyebrows and questions about the automotive market's handling of discontinued vehicles. The Dodge Dart, which had a brief run between 2013 and 2016, was part of a trend where automobilia enthusiasts find themselves interested in so-called 'zombie' cars—vehicles that are technically dead but seem to still have a heartbeat in the sales landscape.
Understanding the Zombie Car Concept
The term "zombie car" refers to vehicles that continue to be sold even after they have been officially discontinued. The trend sees companies like Stellantis—including brands such as Dodge—selling dying model lines that have lingered on dealership lots for years. Interestingly, during the same quarter, Stellantis also moved quantities of the Dodge Grand Caravan, Dodge Journey, and Fiat 500L, all of which have not seen production in recent years. The question remains: why are consumers still interested in vehicles that are, in essence, ghosts?
Price Point: What Do You Pay for a Dying Model?
One of the most intriguing aspects of these sales is their pricing. A brand-new Dodge Dart, when it was still in production, started around $20,000. Considering the Dart's current status as a discontinued model, buyers of these six Darts must wonder how much of a discount they received, if any, on what is essentially an eight-year-old vehicle. For prospective buyers looking for a bargain, the allure of an old model can often lean more towards nostalgia than practicality.
Market Trends: The Revival of Cult Classics?
There seems to be a growing trend among consumers who appreciate the charm of older vehicles. The resurgence in the popularity of classic cars has sparked interest in models like the Dart, even if they aren’t exactly collectible. The idea of owning a vehicle that carries a sense of history—even if it’s mere years old—could bridge the gap for millennials and Gen Z buyers, who might choose these models instead of pricier, modern alternatives. This trend aligns with a nostalgic return to simpler, classic designs.
Implications for the Future of Car Manufacturing
As manufacturers focus increasingly on electric and autonomous vehicles, the sale of these 'zombie cars' raises questions about the future of automotive production and consumer desires. Will consumers continue to clamor for the comforting familiarity of old models, or are they ready to fully embrace the change to electric vehicles? Moreover, how should Stellantis and other automakers approach their sales strategy regarding discontinued models moving forward? A potential answer could lie in addressing consumers' craving for connection to their vehicles.
Conclusion: Keep an Eye on the Automotive Graveyard
The sale of six Dodge Darts is more than just a quirky news story; it hints at larger trends within the automotive industry. As Stellantis continues to report intriguing sales involving discontinued vehicles, it emphasizes the need for consumers to reconcile their choices with nostalgia and innovation. As we await the next set of quarterly figures, one can only wonder whether this is a mere blip on the radar or if we are witnessing the birth of a new phenomenon in car sales.
Are you curious about the future of cars, both old and new? Stay tuned for more insights and updates in the ever-evolving world of automotive technology.
Write A Comment